Vaping has been one of the fastest growing trends of the last few years. Online and brick and mortar stores selling everything from e-liquid to customized MOD vaporizers are popping up across the country, and business is booming. To get a better idea of where the trend is heading and who is getting on board, we recently surveyed more than 100 purveyors of all things vape. The results? It turns out vaping isn’t just a mundane habit taken up to replace traditional cigarettes. Every one of the vendors we asked said that style at least sometimes plays a role in the choices vapers make, and more than half said that style is absolutely a consideration for their customers. This accounts for the huge variety of products available to e-smokers and the hundreds of ways vapers can customize personal vaporizers and e-cigarettes.
So who are these customers? We were surprised to find that only two of the 106 owners and managers we talked to had a customer base that consisted of more women than men, and only 34% said that their customers were evenly balanced between the genders. Apparently, dudes are a little more into vaping than chicks.
It came as no surprise, though, that the majority of vapers are on the younger side, with 69% falling between 26 and 35 years of age. Still, we gotta hand it to the older generations – 6% of our respondents reported that the average age of their customers was over 45.
Check out the infographic below to see what other trends and preferences vape stores are seeing as vaping culture becomes more mainstream.